Honouring the legacy
Ever since 1937 Saltens have been transporting people and goods throughout Northern Norway. It all began with the horse and cart long before motorized vehicles were available above the Arctic circle. We wanted to honor this unique story by celebrating its history and icon — the horse.
Today Saltens is the key player in the north in transport, environmental services and logistics, and consists of five companies, Nordlandsbuss, Wiiks, Stoklands, SBT and Østbø, all of which are key players within their field of services in Northern Norway.
As a natural extension of the Saltens rebranding, we also worked with four of the sub-brands (we redesigned Østbøs identity a few years ago) modernizing their identities to align them with the Saltens brand. These projects will be documented as soon as they are launched to the public.