Fusion of tradition and technology
Norwegians love their cabins, so naturally pre-fabricated cabins are big business in Norway, and Røroshytta is a serious contender. Together with SINTEF, they have developed a log knot which combines traditional artisan crafts with modern technology. Our task was to convey this fusion of tradition and technology through a new logo with an accompanying visual identity, website, an exclusive portfolio of photography and a tone of voice for their communication.
The heart of the solution is a bespoke logotype based on a traditional serif font but with a few modern twists. The particular shade of red used through the identity derives from an old, conventional paint colour, coincidentally called “Røros red”. Since Røroshytta has high quality, detailed renderings of all their products, the photo-bank focuses on the good feeling you get when spending a weekend at your home away from home, and the people at Røroshytta who take great pride in their work.