ISE – Indre Salten Energi
Merging two energy suppliers into one
After the merger of two regional energy suppliers, Fauske Lysverk and Sørfold Kraftlag under the name ISE (Indre Salten Energi) by north™ was commissioned to develop a visual identity for the company. To make sure this came across as a new company, we decided to only keep the blue colour from the two old logos, and nothing else. Our solution was to develop an organic pattern inspired by the energy of water (all electricity produced by ISE comes from hydroelectric power stations). The pattern acts both as the colour-fill of the bespoke logotype, as well as a freestanding visual element across applications.