Bringing back the polar beer

In May 2013 Mack, the worlds northernmost brewery commissioned us to relaunch their Isbjørn (polar bear) brand of beer. The product had been off the market since 2007, but customers had since been approaching Mack, asking for its return. To fight the competition, they wanted an iconic design which could stand out on the shelves.

Our solution was to strip down the traditional beer design and rebuild it based on the aesthetics of the sixties Swiss Modernism with our version of the iconic polar bear from the road signs at Svalbard as the focal point. Since the launch in February 2014 Isbjørn has been a success, stealing market share from the competition, and today it is Mack’s best-selling product by far.