In 2014 the Bodø office of Økonor decided to leave the franchise and continue unattached, under a new brand name and visual identity. Together with a team from the client, we conducted a series of workshops where we developed a new name, refined their core values and laid the foundation for a brand platform. We came up with the name Ever. Based on this, we developed a logo and a visual identity that underpins the organization’s size and position in the industry, and communicates Evers expertise in accounting, consulting, and business operations. Name and communication are closely related (Ever translates to “alltid” in Norwegian) and tells the story of a company that is more than a supplier. Ever is a partner for its clients and always puts the customer in the centre. The implementation of the new graphic profile has been extensive and stretches across many different surfaces and platforms, both traditional print and digital.