Bodø Sentrum

Activating downtown

Many of today’s cities face the challenge that the city centre loses traction as the city evolves, and potential customers choose the convenience of shopping malls instead of taking their business down town. To avoid this, and to strengthen the position of Bodø’s city centre as the best place for shopping, dining, entertainment and more, we developed a visual identity for Bodø Sentrum together with the city council and commercial stakeholders.
With the pay-off “med hjertet i sentrum” (loosely translates to “my heart lies down town”) as a starting point, we developed an identity evolving around a symbol which is a B for Bodø and turns in to a heart to communicate everything we love about down town, and all the reasons to choose it as your destination for great shopping, a good meal or cultural experiences.