Proud beer localism
Bådin is a craft brewery located in Bodø, dedicated to brewing high-quality beer for the domestic market. When started in 2012 by six beer-loving friends the idea was that “every city needs a soccer team and a brewery to be a proud city. We have the soccer team, and now we are going to give the city a brewery they can be proud of”.
Working with them since the start, we set out to design a flexible identity that makes it possible to produce endless label-varieties by changing colour and type. Bådin derives from an old spelling of the name Bodø, and each variety in the core series get their name from local places or stories, which gives them each a strong identity. This way they can easily distinguish between different brews and series without diluting the Bådin brand. The design and varieties keep evolving with every brew made, giving us endless opportunities to play with various combinations of type and colour.