Natural growth

In 2014 Bygg & Vedlikehold (“Buildings and Maintenance”, a generic name if there ever was one…) was sold. The new owner gave us the task to rebrand the company from ordinary janitorial and maintenance services to a supplier of energy-efficient buildings constructed in glulam. We answered by providing a new name and a new visual identity to establish their position among large, well-known companies such as Hent and Skanska. The new name, Vexti (Icelandic for growth) accompanied with a striking and no-nonsense identity that focuses on energy-saving and environmental gains achieved by using laminated structures, gave the company a fresh start when entering a new business area.