Tante Hedvigs Julebrus

Christmas the Hedvig Way

Christmas soda is a big deal when it comes to seasonal products in Norway. However, none of the breweries seem to put any effort into their product, recycling the same design with the same, old Santa every year. Mack decided to change this, and release a new product with a more grown-up flavour, and a packaging that wouldn’t look out of place on a festive table.

Based on the story of Hedvig Mack, the daughter of Ludwig Mack who grew up and worked her whole life in the brewery, we created a vintage inspired design which speaks to the child in everyone, and brings life to Tante Hedvig (tante means aunt in Norwegian) who hopefully will bring more tasty recipes to the Norwegian consumers in the future.