Fusion of tradition and technology
Norwegians love their cabins, so naturally pre-fabricated cabins are big business in Norway, and Røroshytta is a serious contender. Together with SINTEF they’ve developed a log knot which combines traditional artisan crafts with modern technology. Our task was to convey this fusion of tradition and technology through a new logo with an accompanying visual identity, website, an exclusive portfolio of photography and a tone of voice for their communication.
The heart of the solution is a bespoke logotype based on a traditional sans-serif but with a few modern twists. The particular shade of red which is used through the identity is derived from an old, traditional color of paint, which actually is called “Røros red”. Since Røroshytta has high quality, detailed renderings of all their products, the photo-bank focuses on the good feeling you get when spending a weekend at your home away from home, and the people at Røroshytta who take great pride in their work.