Mack Eplecider

Everyday refreshment

Mack’s Eplecider is a non-alcoholic cider. Despite being a great product, it was suffering from a label which reminded consumers of an in-house brand. Mack asked us to redesign the product, and position it as a beverage suitable for both everyday use and the more festive occasions. Since the release of the new design in March 2014, sales have increased by 15 percent.