Isbjørn Lite

The lighter bear

After the successful relaunch of Mack’s Isbjørn in 2014, it seemed natural to follow up on the product with a light version of the same brew. To keep the relation between the original and the light version as evident as possible, we reversed the colours and solved the design based on the same principles as the original Isbjørn, which allowed us to merge the product benefits in a clear and legible way without disrupting the visual traits of the Isbjørn brand.