The Magical Glass Hut
Åsvar Tangrand opened Northern Norway’s first glass blowing workshop at Vikten in Lofoten in 1976. Today the studio is run by Åsvars son, Anders, in a beautiful building on the beach at Vikten. The workshop needed a visual identity to communicate their activities and products to the millions of tourists that visit Lofoten each year. Given the nature of the place and the creations of Vikten, we developed an identity that focuses on craftsmanship and history through the use of recycled paper, embossing, and other tactile elements. The brand photography shows the work that goes into crafting Glasshytta’s products, as well as the beauty of the finished items. Central to the identity is the symbol “Lofotruna”, initially designed by Åsvar in the early seventies.