Merging five strong identities
and corporate cultures into one.
After growing through acquisitions of various Northern Norwegian companies in IT and communications, Funn IT saw the need for a full audit of their brand, including the company’s name. Together with a team from the company, we held a two-day workshop defining the basis for a new brand platform, developed a payoff and discussed the name and brand structure. We decided to keep the name but remove IT. Based on this, we developed a visual identity, with a logo that is both Funns initial, but also depicts a mountain. The mountain symbolizes Funns roots in Northern Norway, and the company’s desire to always stretch a little further. The overlapping shapes recur throughout different areas of the identity, and symbolizes how Funn works across its departments to offer its customers a complete and seamless product within IT and communications.