In 2014 the Bodø office of Økonor decided to leave the franchise to and stand on its own, with its own brand name and visual identity. Together with a team from the client we conducted a series of workshops where we developed a new name, refined their core values and laid the foundation for a brand platform. We landed on the name Ever. Based on this, we developed a logo and a visual identity that underpins the organization’s size and position in the industry, and communicates Evers expertise in accounting, consulting and business operations. Name and communication are closely related (Ever translates to “alltid” in Norwegian), and tells the story of a company that is more than a supplier. Ever is a partner for its clients and always puts the customer in the center. The implementation of the new graphic profile has been extensive and stretches across many different surfaces and platforms, both traditional print and digital.