Bodø Sentrum

Activating downtown

Many of todays cities face the challenge that the city centrum looses traction as the city evolves, and potential customers choose the convenience of shopping malls instead of taking their business downtown. To avoid this, and to strengthen the position of Bodøs centrum as  the best place for shopping, dining, entertainment and more, we developed a visual identity for Bodø Sentrum together with the city counsil and commercial stakeholders.

Starting with the pay-off “med hjertet i sentrum” (loosely translates to “my heart lies downtown”) we developed an identity evolving around a symbol which is a B for Bodø, and turns in to a heart to communicate all the reasons to choose downtown Bodø as your destination for a great experience.