The dark side

When Bådin Brewery released a series of dark beers; a brown ale, a stout and a black IPA, they all got names associated with certain periods and areas that many locals have memories of, paying hommage to the time when the founders of the brewery grew up. (The full story behind the name is to told on the back label of each bottle). Based on this we gave the labels colors and typography that would reflect the stories, and in the product photos we added props that act like visual clues and references to the same stories.