Italian gelato made in Lofoten
Arktis is a small company manufacturing artisan gelato in Svolvær, a town situated in the Lofoten archipelagos in northern Norway. Arktis produce hand-made gelato and sorbet exclusively with natural ingredients. Everything is done by hand, and all the flavours are blended with the utmost care, to make sure the consumer enjoys a perfect product every time. Arktis wanted the brand to focus on these qualities first, and their location second. To communicate this, we set out to capture the lines and motion of blending gelato, keeping it visually engaging and fun using organic shapes and active colours. The written communication juxtaposes the fact that this is traditional Italian gelato made way above the Arctic Circle.
Arktis Gelato received “The Award for Design Excellence”, awarded by The Norwegian Centre for Design and Architecture, in 2016.
We wanted our brand to focus on quality first, and location second. By North managed to find the perfect balance between these two features. They also built a visual universe that gives us freedom to grow into the future