Strategic branding & design
by north™ is a design studio situated in Bodø, Norway, focusing on brand identity and packaging. Together with our clients we take a strategic approach to developing memorable, strong and coherent brands. We believe that good design equals good business.
From start to finish
Defining the project
We start our projects by getting all the details in place together with our clients. We find that signing of on scope of supplies, deadlines, budgets and expectations before starting the creative work gives us a better understanding of the project and the clients expectations.
Research is a big part of our preparations for the creative process. We try to get to know our client, their business and the world they operate in as close as possible.
Our creative process starts out with a broad scope; we try out different ideas, explore possibilities, prototype and iterate. We discuss, make choices and sometimes we kill darlings until we end up with two or three different solutions that we present to the client. After the client has chosen a direction, we adjust and optimize the chosen solution until it meets the clients and our expectations.
Launching the project
When we have a sign of on the creative work, we focus on the implementation and launch of the project. We produce brand assets and packaging, develop web sites and communication material. In short, we make sure all touch points for the project is executed in the best possible way. We also help our clients with PR and media related to the launch.
Evaluation and development
After launching a project we think it is important to evaluate the result, to define our strong points, but also to find out where we can do better. No brand exists in a vacuum, which means that there is always room for improvement. Our projects tend to end up being our babies, and we always enjoy helping them grow further.